Under armour myfitnesspal app9/14/2023 ![]() What’s more likely going on here is that Under Armour sees diminishing value in this segment over the long term, and there are a number of possible reasons about why that might be. Under Armour’s overall brand image is more associated with professional athletics, and with an enthusiast/semi-pro clientele (or those aspiring to that designation). ![]() It’s definitely true that both MyFitnessPal (which claimed 80 million users in 2015 at the time of acquisition, and has more than 200 million users according to today’s press release) and Endomondo were aimed at more casual and entry-level fitness users, who might be working out for the first time, or looking to improve their daily health, but aren’t likely training for endurance-sport competitions. It is part of the company’s connected fitness division, whose revenue last year accounted for 1.8 percent of Under Armour’s $5 billion in total sales.Under Armour Snatches Up Health And Fitness Trackers Endomondo And MyFitnessPal Under Armour bought MyFitnessPal in 2015 for $475 million. ![]() Under Armour said it started notifying users of the breach on Thursday, four days after it first learned of the incident. “We continue to monitor for suspicious activity and to coordinate with law enforcement authorities,” the company said, adding that it was bolstering systems that detect and prevent unauthorized access to user information. Under Armor said in an alert on its website that it will require MyFitnessPal users to change their passwords, and it urged users to do so immediately. While the breach did not include financial data, large troves of stolen email addresses can be valuable to cyber criminals.Įmail addresses retrieved in a 2014 attack that compromised data on some 83 million JPMorgan Chase customers was later used in pump-and-dump schemes to boost stock prices, according to U.S. ![]() Under Armour said it is working with data security firms and law enforcement, but did not provide details on how the hackers got into its network or pulled out the data without getting caught in the act. ![]()
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